This Spring, Loloi launched eight new rug collections, over 40 pillows and a new line of throws all designed by Waco, TX resident and HGTV star Joanna Gaines. The Magnolia Home line of rugs offers a range of looks from transitional to traditional and from natural textures and global designs to Scandinavian, tapping into the broad swath of Joanna Gaines followers. Constructions run from hand woven to machine made, always with a fresh approach that is reflected in Gaines’ interior designs.

“The best thing about a rug is its ability to transform a space, but it can be a serious challenge to find the right one,” said Gaines. “With this in mind, I’m so excited about this partnership with Loloi. Rugs are an effortless way to bring warmth, add texture and define spaces in your home, and I hope this unique, fresh and classic line will make your rug shopping experience one step simpler. No matter your style, I think we will have just the thing for you,” explained Gaines, who co-hosts with her husband Chip Gaines the popular HGTV home remodeling show Fixer Upper.

Retailers and designers were afforded their first glance at the Magnolia Home Collection rugs and textiles at High Point Market in April, and our devoted Road Warriors are currently doing their best to get the word out to all the retailers and designers in our territory. Interested in carrying the Magnolia Home Collection in your store? Contact your local In-Detail Rep today!

The new rug collections which will be part of Magnolia Home for Loloi include:

Brushstroke Collection

Beautiful colors meet bold patterns in the Brushstroke collection of hooked rugs crafted in India of 100 percent wool. Brushstroke rugs offer an added touch of playfulness with multi-colored fringe.

Chantilly Collection

Unique ombre designs featuring calming color options and fun tassels characterize the Chantilly collection of hand-woven rugs made in India of 100 percent wool.

Drake Collection

Featuring neutral earth tones in predominantly solid colorways, the Drake collection is designed in 100 percent jute to bring a textured raw elegance to any room.

Ella Rose Collection

Available in classic patterns with a fresh blue and grey color palette, the Ella Rose collection is power-loomed in Turkey of polypropylene and viscose.

Emmie Kaye

Delicate pattern work inspired by traditional Nordic sweater motifs distinguishes the reversible Emmie Kaye collection. Hand-woven in India of 100 percent wool, the designs offer a sophisticated Scandinavian style.


Power-loomed in China of 100 percent polyester, the Lotus collection features kaleidoscope designs in neutral colors.


A Moroccan-inspired look, Tulum is hand-knotted in India of 100 percent natural undyed wool that is subsequently hand-knotted onto a natural wool flatweave base that is ideal for high traffic areas.


Power-loomed in Egypt of polypropylene and polyester, the Kivi collection is a classic design distressed to look modern and up to date